I have discussed this topic in various forms of media before and I believe it is worth visiting here too. I have talked about this on a Radio show I had at Beloit College, in my school newspaper and now I share it with you.
CEREAL MASCOTS SET HORRIBLE EXAMPLES FOR CHILDREN!!

The Trix Rabbit is a friendly rabbit who only wants some cereal. It’s not a big request he only wishes that children would share with him. He gets desperate and will steal, or dress up in disguises just to partake in a cereal that these children clearly love. Do we teach kids that sharing is caring? NO! We teach them selfishness and to rationalize your greed with catch phrases like ” Silly Rabbit Trix are for kids!” Oh Really? Says who? I don’t see why this kind rabbit who never did any wrong cannot have a bowl of delicious cereal. Rotten kids just get in his way.
Tell me that Tony the Tiger is not on steroids. He would love for you to believe that it is sugar on his frosted flakes but is it really? This tiger is HUGE even for tiger standards. Plus what is with all the kids hitting home runs in his commercials? That seems a bit beyond little league play. I think this mascot pushes drugs onto young impressionable kids. No wonder there is such a problem in baseball today. This guys is the Barry Bonds of the cereal world.
I don’t know where to begin with this. First his catch phrase is ” I gotta have my smacks ” which is wrong in so many ways. Let’s start with the fact that smacks is a street name for black tar heroin. I wonder why he has to have his smacks? Is it cause he is having withdrawal symptoms and needs his fix? This frog needs help and he needs to get away from kids telling them all about smacks.
What do you suppose we can learn from Lucky Charms? TO CHASE AND POTENTIALLY BEAT UP THOSE WHO HAVE WHAT WE WANT!! Seriously these kids never let up on poor lucky. He is always running away from these little monsters as they try to steal his charms. He is using everything he’s got to keep these kids away from him and they just won’t let up. Those little thieves will not rest until they have taken everything away from poor lucky.
Last but not least is Captain Crunch. Do you feel comfortable with a salty sea captain sitting down to eat breakfast with your children? I wouldn’t. He even brings kids on his ship which seems like kidnapping to me as I never saw any parental approval and I don’t know a parent alive who would say yes to their kid asking this ” I’m going on a ship with an old man because he promised me sugar cereal “ I don’t know what the captain is getting at but I think this old seadog needs to keep his crunch berries to himself.
So this is my take on cereal mascots. What do you think?